Hologram displays are now being used in real events, not just futuristic concepts. In India, one of the most notable uses happened recently at MX Player’s brand event in Goa, where several celebrities appeared as 3D holograms using Holobox. The execution and setup were led by Trzy X, India’s exclusive partner for Holobox.
The result wasn’t just a visual stunt, it was a new way of showing up. People stopped to watch, recorded the moment and many thought the celebrities were physically present. That’s the kind of attention brands look for.
A Closer Look at What Happened in Goa
During the MX Player event, Sunil Shetty, Harsh Beniwal, Shruti Sinha, Shantanu Maheshwari and others were projected as lifelike holograms. Instead of being shown on a screen, they appeared in a transparent display that gave depth, movement and realism.
The audience interacted with these holograms, took selfies and shared videos online. For event guests, it felt fresh. For the brand, it delivered high engagement without needing physical travel.
This wasn’t a test, it was a working solution in front of hundreds of people.
What Is Holobox and Why It’s Different
Holobox is a plug-and-play 3D holographic display system that works in both indoor and outdoor environments. It doesn’t require VR headsets or apps. Just plug it in, load your content and it projects a realistic human-size hologram inside a clear, sleek frame.
It supports two formats:
- Live feed: Remote guests or talent can appear in real-time
- Pre-recorded content: Perfect for repeated campaigns or pop-ups
Trzy X handles everything: device setup, content formatting, creative support and technical execution. For event teams, it removes complexity while adding a unique audience experience.
Why Brands Are Choosing Holograms for Events
For marketing teams, the goal isn’t just to impress, it’s to be remembered. A hologram display helps in simple, clear ways:
- Saves time and cost of flying talent across cities
- Grabs attention in crowded venues
- Offers a repeatable experience across multiple locations
- Creates social media-worthy moments organically
At the Goa event, what stood out wasn’t just the celebrity names, it was how they appeared. Real size. Real motion. No headset. Just presence.
How Trzy X Helps Bring Holograms to Life
As the official Holobox partner in India, Trzy X makes hologram use practical. We work directly with production teams, agencies and brands to ensure that every part of the hologram delivery is handled professionally, from creative prep to final deployment.
If you’re planning an event or campaign where showing up in a unique way matters, hologram displays offer a real alternative to standard video walls and LED screens.
Final Word
The MX Player event in Goa gave us a look at what’s possible with hologram displays in India. It wasn’t futuristic, it was real, live and memorable.
With Holobox, powered by Trzy X, brands can create presence even when someone isn’t physically there. And for audiences, that presence feels just as real.
1. What is a hologram display and how is it different from a screen?
A hologram display creates a 3D visual that appears to float in real space, visible from different angles without any special glasses. Unlike flat screens, holograms deliver depth and presence, making them ideal for live events and interactive brand moments.
2. What is Holobox and how does it work at events?
Holobox is a freestanding 3D hologram display system that supports both live-streamed and pre-recorded content. It requires no wearables and can be set up quickly at indoor or outdoor venues, projecting life-size visuals of people or products.
3. Can holograms be used for live appearances at events?
Yes. Holobox enables real-time hologram streaming allowing a speaker, celebrity, or host to appear live at an event without being physically present. It’s also ideal for recorded content that can be reused across locations.
4. Who provides Holobox in India?
Trzy X is the exclusive partner for Holobox in India. We offer full-service solutions including content setup, logistics, event integration and creative support to make hologram experiences seamless for brands.
5. Where have hologram displays been used in India recently?
Holobox was recently featured at MX Player’s event in Goa, where celebrities like Sunil Shetty and Harsh Beniwal appeared as holograms. The activation drew major public attention and showcased the potential of 3D displays in Indian entertainment.
